International Marketing Essays (944 words) - Marketing,

International Marketing International Marketing Proctor & Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor & Gamble was a multinational company with annual sales of almost $30 billion profits exceeding $1.8 billion, and a reputation for quality products, high integrity, strong marketing, and conservative management. When P&G grew they became more and more interested in foreign markets. In 1992 they had sold their products in more than 140 countries around the world. In 1991 Ps tissue division. Facelle was a medium sized manufacturer and marketer of tissue, towel and sanitary products. So for 185 million P&G bought the Facelle Co. Proctor & Gamble had to consider many things when entering the market in Canada. Tissue products were inexpensive, widely used and were frequently purchased (on average once every two weeks.) Brand switching was high and the risks with product failure were low. The only thing that manufacturers had to worry about was to differentiate their products on performance to build loyalty. Retailers felt that the paper was a low profit, low loyalty category. They used it primarily to draw consumers into their stores. Royale had been the only 3ply tissue on the market, and was viewed as the traditional strong, premium quality facial tissue. Florelle was a 2ply tissue that had received little promotional attention. It lost most of its market share in 1991 and was down 5.8% at the beginning of 92. Other competing brands of tissue were Kimberly Clark with their Kleenex brand, which had a very good year in 1991. Scott tissue who at first fell a few shares due to loss of trade support, but relaunched their brand in September 1991, positioning it as a product with high content of recycle material, and supporting it with heavy advertising. Irving and all others had average an average year. Brand Image for Royale based upon its premium positioning, historically unique 3ply product design and its softness claim, and had built the leading brand image in the product category. Brand users gave Royale an overall score of 85 on a scale of 100, marginally superior to Kleenex. Even though Royal enjoyed a very favorable overall brand image, they were lacking on thing that would make their product do even better. Knowledge about the brand was not as high as they would have liked. Many people who used it didnt even know that it was a 3ply tissue rather than a 2ply. This brand image did not translate to market share. Royale was used as a part-time brand that was bought on feature or specifically for cold care, but seldom for regular usage around the household. Also Royales price exceeded Kleenexs by more than $.20 when Kleenex dropped to $0.79 after the introduction of Kleenexs 150s. Florelle a standard 2ply tissue brand offered specialty sizes (pocket packs, man-size, and cube format). P&G felt the need to upgrade the softness of Facelle tissue by adding eucalyptus fibre and sacrificing some tissue strength since Facelle was one of the strongest tissues on the market. The one problem with the upgrade was deciding whether to keep the product name of Facelle and just say it is better, or change it to Royal some how distinguishing the 3ply from the 2ply. They decided to introduce the product under the name Puffs. Puffs, which had been successfully launched in the U.S twenty years ago, not yet introduced in Canada, would still do well due to Advertising spills from the U.S. Proctor and Gambles results to the research regarding consumer perception of Royale and Facelle were not good. Even though Royale was one of the leading brands in

English Unit 7 Essays

English Unit 7 Essays English Unit 7 Paper English Unit 7 Paper Essay Topic: Poetry a cause for which Swift wrote the devaluation of Irish coins Tory party Swifts, Johnsons, Goldsmiths political party subject of the Deserted Village destruction of village life Gullivers Travels a political satire labouring swain is an example poetic diction johnson believed literature should appeal mainly to this person common man political events of second half of the eighteenth century growing British empire published by Johnson A dictionary of the English language published by Goldsmith The Vicar of Wakefield simile a comparison using like or as In On the morning of Christs nativity, what did Christ forsake and what did he choose? He left Heaven to live in darkness as a mortal In On His Blindness, Milton regrets that his blindness restricts his work The repetition of initial consonants is alliteration Verse having units of two rhyming lines with five iambic feet in each line is written in heroic couplets to give something human characteristics is to _______ it personify a story in which things represent parts of a doctrine or theme is an allegory a type of literature that ridicules something to correct behavior is a satire an poem with fourteen lines, either Italian or English, is a sonnet Periodicals and the novel became more popular as the more powerful ______ class began to read. middle Milton was imprisoned because of his previous position in the commonwealth Charles II was ________ to the throne in 1660 restored When public land was ________ for private estates, many of the rural poor were driven away enclosed John Bunyan studied _________ after the civil war the Bible The Commonwealth and the Industrial Revolution helped to create a more strong middle class The poet takes the loss of The Deserted Village personally because he planned to retire there How are Bunyans characters in Pilgrims Progress more than just symbols? They are described very realistically What is one country or group people that Swift used in Gullivers Travels to satirize English society? the Brobgingians, the Lilliputians, and their emperor, Laputans In Pilgrims Progress what does the character Christian represent? He represents a man trying to overcome inner obstacles, trying to save his soul T:F/ In The Deserted Village, the villagers are driven from their homes because the Enclosure Acts have enabled a wealthy landowner to buy the public property. True T:F/ In that same poem, the poet says the villagers will either go to America or to crowded, corrupted charity homes. False T:F/ In Gullivers Travels, the king of Brobdingnag observes that most men are morally qualified for their careers. false T/F: Goldsmith wrote a novel entitled The Vicar of Wakefield, about a parsons family. true T/F: At the end of The Deserted Village, poetry lives with the rural virtues and the displaced villagers because people left in England are too corrupted by wealth to appreciate art. true T/F: The Puritans felt that the Anglican Church was corrupted true T/F: Oliver Goldsmith believed that extreme wealth is destructive. true T/F: Oliver Goldsmith wrote very few periodical essays. false T/F: In The Deserted Village, Goldsmith insults the sentimental village preacher false T/F: Samuel Johnson wrote periodical essays in numerous newspapers true

Stock Market and Economy of Nigeria Research Paper

Stock Market and Economy of Nigeria - Research Paper Example Several effects of financial and stock market development on gross National product, Gross domestic development and Employment rate shall be used to establish the relationship. Excluding South Africa, Nigeria has the largest economy in sub-Sahara Africa. In the last two decades ,there has been no progress made in alleviating poverty, expanding and enhancing economic development despite the massive effort made and the many programmes established for that purpose's growth pattern of the Nigerian economy has been quite sluggish over the last two decades. The level of poverty is further exuberated by the pandemic of inequality. The economic performance has had a mixture as the macro-economy environment has witnessed positive and negative influences. Even though several programmes have been aimed at consolidating the arrangement for private sector -led economic growth and government demonstrated a commitment to implementing the privatization programme and improving major infrastructure, the realization of this goal could be met because of the disparity in monetary and fiscal policies. There has been marked improvement in power supply and the privatization of the telecommunications sector among, stimulated economic activities. But the economy has been unable to take fuel advantage of the development, as interest rate and inflation have continued to raise in response to high government spending and subsequent liquidity control measures. High interest rates during a period of time have attracted funs away from the stock market and constrained corporate access to working capital. Nevertheless the exchange rate has been relatively stable facilitating, planning and budget control for companies with high import content. For some time now, the Nigeria stock Exchange has recorded a major turnover growth, in 2001,the market turnover increasing by 104.9% from N28.1billion in 2000 to N57.6billion.In value terms, this is by for highest annual turnover growth of the exchange since also have increased both in primary and secondary market has been realized. In the stock capitalization in the total market value of 261 securities listed on the Nigeria stock Exchange appreciated by 40% to the end of 2001 at N662.6 billon. A combination of supplementary issue and price appreciation in the equities sector accounted for much of the growth in market capitalization. By the end of 2001 the Nigeria Stock Exchange share index grew by 35.2% to close the year at 10,963.11.Remarkably,the index had on 10th may 2001 crossed the 10000 points mark, And on 17th October 2001 reached all time high of 11,339.67 before dropping to its year end position. In lieu of the ever increasing favorable condition bestowed on the Nigeria economy, since the inception of democracy in May 1999, foreign investors continued to invest in Nigeria through the Nigerian stock exchange. The returns of the foreign portfolio transaction are soaring higher. The Nigerian stock exchange has remained focused on improving market infrastructure, expanding market investor base, and consolidating the global

Atonement On Robbies psychological state in the novel Research Paper

Atonement On Robbies psychological state in the novel - Research Paper Example â€Å"He was happy and therefore bound to succeed. One word contained everything he felt: Freedom. Now, finally, with the exercise of will, his adult life had begun. There was a story he was plotting with himself as the hero.† (McEwan, 115-116). This story was for him to attend medical school. Not because medicine was his greatest passion although it would benefit him with prodigious skills and satisfy his practical nature. Robbie was about to make his own decision, and this above all else was the beauty of his aspiration. â€Å"He had never before felt so self-consciously young, nor experienced such appetite, such impatience for the story to begin.† (McEwan, 117). This invigorating time of youth and all its vast potential is where we meet Robbie and we embark with him as he sets out on his journey of promise. He has carried himself on his hard work and good reputation for so long that it is to be expected Robbie will be successful in his exceptional endeavors and rise higher than Leon Tallis, the boy of wealth and good fortune who lacks the ambition or desire to put to noble use the advantages with which he’s been provided. At this time of awakening purpose, perhaps the biggest self-discovery in Robbie is that he has fallen in love. Robbie has become very awkward and uncomfortable around Cecilia Tallis the girl who was first a childhood friend, an almost sister. They hardly talk anymore and when they do their exchanges are blocked with layers of unclear meanings and hidden feelings. The scene in the novel when Robbie and Cecilia are by the fountain is a lovely illustration of the long brewing tension between them. Cecilia goes to the fountain to fill the family’s cherished vase with water for the flowers and he has offered to help her. They quarrel over him going to medical school. When she makes the comment that her father will be paying for it his pride is hurt and he retorts that he will pay the money back. She is not angry any f inancial expense, but at the cost of his leaving. They struggle over the vase and he breaks it losing a piece in the water. Angrily she removes her clothes in front him, dives in and retrieves the missing piece. She steps out of the water and redresses leaving him overtaken with longing for her. â€Å"He stood up at last from his bath, shivering, in no doubt that a great change was coming over him.† (McEwan, 101). Stirred by this great change within him Robbie writes a couple of letters to Cecilia, the one unintended to be given, articulating his sexual yearning for her. Following the lines of a good plot, the wrong letter is delivered to her by her younger sister Briony, who has also witnessed the fountain display of her sister removing her clothes. The fountain incident compels Briony to read the letter, more sexually explicit than her thirteen years can comprehend. A short while after delivering the letter to her sister, she walks in on Robbie and Cecilia making love in th e library that night at the family dinner party. â€Å"He discovered he had never hated anyone until now. There was no good reason why she should be in the library, except to find him and deny him what was his.† (McEwan, 177). Robbie and Cecilia exchange vows of love and by the time dinner is served, Robbie has nearly savored the sweetest dessert of his entire life. In the course of dinner it is discovered, Jackson and Pierrot, cousins of the Tallis family have left a note

Music vs. Book Essay Example for Free

Music vs. Book Essay Books and music are not a direct comparison normally but when it comes to youngsters and their lives both have a very strong influence. When we are bored, it is the time we listen to music or read a book. These two are the common things we are doing in our leisure time. People should be influenced by music and book. Music can have both a positive as well as negative impact on an individual’s life. The nature and kind of music defines that what type of message they render on the youngster. While books of any type give you either eye opening or well meaning but misguided information on subjects ranging from the simplest subjects to the more sophisticated. Books can even be used by those who are looking for answers in life. Many people report finding the perfect book to answer the burning questions in their minds. Books are more limited: fiction like novels and short stories and non-fiction like memoir, history, biography, self help, and philosophy. Reading books require a larger share of our time. We cannot also do another thing while reading a book. We cannot read a book while washing clothes. Books are more intellectually stimulating and has bigger journey than music. On the contrary, music doesnt answer questions by itself. Music answers feeling or disturbed emotions looking for an outlet. It exists in an extraordinarily wide array of genres and styles like vocal music (song, choral music, and opera), solo instrumental, chamber, orchestral, band and etc. We will listen to the music we love countless times over the course of our lives. We can multitask while listening to music. We can listen to music while running or washing clothes. Music are more passion and emotional than books. Whether you want to listen to music or read a book, they can both give positive and negative influences, affect all kinds of age groups, and cause different views of the world.

computers :: essays research papers

SECURITY OF WIRELESS COMMUNICATIONS Introduction Wireless devices, like all technologies that provide external access to corporate networks, present security challenges. With wireless standards and practices still rapidly evolving, it is important to understand the strengths and limitations of available technologies in order to implement a secure solution. Extending current security policies to encompass wireless devices requires an understanding of the security features of both wireless devices and wireless networks. Purpose of the Study The purpose of the study was to assist in the decision whether Lotus Development should extend current security policies to encompass wireless devices. The following are critical security questions: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What challenges are faced with wireless security? †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How can you verify that the device being used is actually in the hands of an authorized user? How can you enhance the security of the device? †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How secure is the over-the-air network between the organization and the wireless device? †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How can you secure the wireless session? †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Should Lotus development include wireless devices in their security policies? Research Methods and Procedures Through traditional and electronic research of books, periodicals, and business journals, secondary research was conducted. Figures were constructed through extensive research and study of interactions of networks. Wireless Security Challenges   Ã‚  Ã‚  Ã‚  Ã‚  Mobile devices and wireless networks rely on a broad spectrum of technology, much of it cutting-edge. In comparison to PCs, each class of mobile device currently represents a unique hardware and software platform. Mobile phones, for example, have varying capabilities and limitations both as computing devices and as client devices accessing corporate networks. The wireless networks that support mobile devices are similarly diverse. By relying on industry standard protocols like TCP/IP, HTTP, SMTP and TAP, Mobile Services supports many of the major wireless networks currently in operation. This standards-based approach also provides MSD with a common security model that can operate across wireless networks, while at the same time taking some of the complexity out of doing business with different wireless network providers (Braden 1997). However, it is important to understand that there is currently no industry-wide security standard that will work on every mobile device and on every wireless network, in the way that X.509 and SSL span the PC universe. MSD bridges this gap wherever possible by adding its own security features (Freeburg 1991). Mobile Device Security Most mobile devices currently provide only a simple username/password combination to block use of the device (a few also offer local data encryption). And since most users do not employ even this rudimentary level of security, mobile devices like pagers, mobile phones and PDAs are essentially unsecured (Aziz 1993).

A correct view of women precis

Women must always be pleased by the work of a man in order to strengthen his character and image and be a helping hand to him, but not a second brain. Argument Structure: -Chesterfield constructs his argument using Logos to get his son to share the same point of view as him. -Although he argues that women are meant to keep men company and construct their character, he believes that women can't make Important decisions due to their lack of growth. -They are only children of a larger population without a solid reasoning or good sense.Chesterfield notes that to keep women, you must make them feel they are contributing to a man's declension, but this Is only a mask of flattery because man already has their declension made. -Compliments must be given, varying on the women. Conclusion: Although Chesterfield's views seem very cynical and outdated, I still see the points he made as a significance part In modern treatment of women. Many lobs require making critical decisions go to men. I beli eve that this is because as Chesterfield mentions, women do not have solid reasoning or good sense.I do not Greer with this but do think this was a large view in the past generations for some cultures that has subtly passed down the generations. As for flattering women, from observation, most women do enjoy being complimented. I see this more general though; I would believe everyone likes being complimented, both men and women. Chesterfield mentions that women shape a man's character, and with this I do agree. Well presented women give their husband a better image by far than sloppy and lazy women. Overall I would say Chesterfield's idea are very concentrated, but we do see the diluted form nowadays.